We developed iControl by Autobytel to address what agents told us they wanted : an entirely new commercial standard for 3rd party lead delivery that puts them resolutely in control, permitting them to match their lead mix to the real conditions on their agency lots. According to a survey by Autobytel*, dealers report that third party leads remain a critical element of their selling mix ; but dealers

also report they would welcome enhancements that would offer them more control. More control of where leads are sourced, and 4. From the console, agencies can simply contract or expand territories, and increase, restrain or block specific model and lead web sources, making it far easier to target inventory issues and concentrate resources. Autobytel selected DMEautomotive to power the iControl by Autobytel console, which also includes all-inclusive real-time reporting from DMEas Red Rocket Technologies Platform, a best in class technology solution that provides dealer and group level promoting, reporting and analytics. Control : by Lead Web Source iControl by Autobytel segments Autobytel network lead sources into five classes ( research, quote, purchasing, fan, and portal ) based primarily on the kind of auto publisher from where the lead is coming. According to an Autobytel study, not only do online lead closing proportions alter by distance traveled they also alter from state to state, and area to region.** With iControl by Autobytel, dealers can make territory changes dynamically, while adjusting for ROI based totally on market research.

IControl by Autobytel helps dealers spend their budget where it matters most by letting them increase the quantity of leads for tough to move models or, inversely, block or restrain leads by model for those serious demand hot models. IControl by Autobytels efficacy is founded on the basis of lead quality that Autobytel can achieve by not only sourcing leads from the industrys highest quality lead suppliers, but by putting dealer buyers 1st in line to get these leads. Additionally, Autobytels Quality Corroboration System filters all leads thru a six step endorsement process that encompasses a realtime lead copy return feature, engineered to make sure that dealers will never again pay for a copy lead. IControl by Autobytel represents a sea change in online lead delivery, providing us with plenty more opportunities than weve ever had before to make our lead technique synch up with on-the-ground agent realities, expounded Kevin Fuelling, Director of Net Operations at i.g. Burton Corp This is precisely the sort of program we've been waiting for. Since that point, the Corporation has helped many millions of car shoppers research cars ; connected thousands of dealers across the nation with galvanized vehicle customers, and helped each major automaker market its brand on the web.