James Harding, The Times : It is less of a chance than continuing to do what we are presently doing. Users will pay one for a day's access and two for a week's subscription. There's certain to be a big marketing program to switch peoples's habits and perceptions.

Customers to the print versions of the papers will get online access thrown in. There'll also be new applications, evolving the content for phones, tablets and other devices. The entire industry will be watching intently. The 2 new sites should be available for a trial period to registered buyers.

And payment will give purchasers access to both sites. But with so much stories content available without charge online, NI's call to charge is seen by many individuals as a major risk system. But it is less of a chance than simply chucking away our journalism and giving it away from free, he said to the BBC. He equated the news industry to the music biz of 4 years back. Mrs Brooks recounted the choice to charge came at a special moment for journalism We are happy with our journalism and unashamed to claim that we think it has got value. The Times and The Sun. Times are the first of our four titles in Britain to head to this new approach. We're going to continue to develop our virtual products and to invest and innovate for our buyers. PAYWALLS ' PROGRESS In December, Johnston Press commenced a paywall trial for 6 local weekly papers, charging users five for 3 months. Johnston still has to report on the trial's success in the USA, the big daily Newsday charged $5 a week for access to its site. The system is usually thought of as a hit 'Dreamland '.

The media industry uses a general yardstick that about five pc of visitors to reports internet sites are probably going to pay for content. Latest figures show the Times and Sun. Times had 1.22m daily users. If you're going to try this [charging] then the model they have selected is the most effective way, she announced. In Jan he described the move towards paywall business models as a hunch. Nor does she accept that Mr Murdoch's plan represents the last throw of the dice for some of his loss-making papers. If it doesn't succeed, Murdoch will think about something else. He's been supporting his loss makers for some time. Express Papers ' websites and the FT site are not checked by ABC.