James Harding, The Times : It is less of a chance than continuing to do what we are presently doing. Users will pay one for a day's access and 2 for a week's subscription. There's certain to be a big promotional campaign to modify peoples's habits and perceptions. Customers to the print versions of the papers will get online access thrown in. There'll also be new programs, changing the content for telephones, pills and other gadgets. The entire industry will be watching intently. The 2 new sites should be available for a trial period to registered consumers. And payment will give customers access to both sites. But with so much stories content available freely online, NI's call to charge is seen by many of us as a major risk technique. But it is less of a chance than merely chucking away our journalism and giving it away from free, he informed the BBC. He equated the news industry to the music industry of 4 years gone. Mrs Brooks claimed the choice to charge came at a special moment for journalism We are pleased with our journalism and unashamed to claim that we think it is valuable. The Times and The Sunday Times are the first of our 4 titles in Great Britain to go to this new approach. We are going to continue to develop our electronic products and to invest and innovate for our shoppers. PAYWALLS ' PROGRESS In December, Johnston Press began a paywall trial for 6 local weekly papers, charging users five for 3 months. Johnston still has to report on the trial's success in America, the enormous daily Newsday charged $5 a week for access to its internet site. The system is often thought of as a big hit 'Dreamland '. The media industry uses a general yardstick that about five pc of visitors to stories sites are sure to pay for content. Latest figures show the Times and Sun. Times had 1.22m daily users. If you're going to try this [charging] then the model they have chosen is the simplest way, she revealed. In Jan he described the move towards paywall business models as a hunch. Nor does she believe that Mr Murdoch's method represents the last throw of the dice for some of his loss-making papers. If it does not succeed, Murdoch will think about something else. He has been supporting his money-pits for a long time. Express Papers ' sites and the FT site aren't verified by ABC.