I quit at the end of 2003, and my spouse and I spent an opening year travelling and doing things we needed to do. In this period we probably did plenty of work on our place, including a large amount of interior decor, and one idea we had was to line up a business selling luxury, top quality products for the home. early on I though this had to involve some kind of e-commerce method as well as a shop.

I looked around, and there were no other sites at the time that I felt were doing it correctly. So I looked after e-commerce, though I had no great experience in this area, and Sam ran the store and the internal design consultancy. Now we have got a clear vision of how we would like to develop, and this has included hiring agencies to look after our offline and online PR, and pay more notice to our S.E.O and Pay-per-click systems.

We are robust in specific areas ,eg our Missoni Home range, but we do not do so good in provisions of universal product search. Lots of luxury brands either have no e-commerce platform, or else sell online in an exceedingly limited way. If you can engage in discuss with a consumer and get to that level of dialogue, then you're getting somewhere. We have invested our own cash in the business, and have grown naturally, instead of taking on funds to try to grow more swiftly. Ive attended a large amount of meetings on e-commerce, and attempted to learn as much as I am able to since I started with no expert information. E-commerce is so liquid, and what's good design at the time can become traditional eighteen months later. We have a tendency to glance at the web site at the start of the year, sine you don't need to make changes from Sep onwards.

We spend lots of time studying the site, and have huge whiteboards where we will be able to write notes about possible ideas for improvement. No, we closed it before the worst of the recession hit, though we are going to be opening a store in London this year. Now we do have them, we've got the credibility to go to other brands and open accounts with them. Couples can come into the store and select the list, and then kin and guest can buy gifts using our online platform. John Lewis does this very well online, but I suspect there's room for the sort of service we shall, be offering.