The thorough outline of the corporation's performance states the NY Times is targeting changing into a digital multiplatform publisher. Apart from restructuring its cost base and streamlining its operations to reduce the damage from the recession, the report cites 3 key areas for the NYT to target. Expanding digital money streams " the paper is preparing to introduce a metered paid-content model.

And the paper " or cross-platform media brand "

is handling the change, which is causing issues not only for print media but also for established models of making profits on the internet. As the digital landscape becomes further fragmented with the upward thrust of mobile and social media, there's a worry that online traffic may not rise by as much as had been hoped. Role of advertising As advertising cash continued to say no in 2009, to $1.33bn from $1.77bn in 2008, the circulation income was reasonably stable " $936m in 2009 compared to $910m in 2008. In 2009 web money accounted for 13.8% of the NYT earnings, up from 12% in 2008. The paper expects that to grow further, though web revenue is generally earned by online advertising "which fell 10.9% in 2009, typically because of a decrease in classified advertising, the report states.

Thinking like a technology company The NYT knows that the move from print to digital is expensive. As the report states : "Technological developments and any changes we make to our enterprize model may need heavy capital investments." Here the NYT describes itself as not only contesting with other publishers in the business, but with other technology corporations, and although it may be troublesome, the Times plans to "invest funds and resources in digital opportunities" and "attract and keep talent for urgent positions", because otherwise "our digital firms might be less successful". Closing this window without pressing "Report" will end up in your words being lost. Sorry, something has gone wrong and this action can't be finished. Apologies, something has gone wrong and this action can't be completed. Sorry, something has gone wrong and this action can't be finished. Closing this window without pressing "Report" will end in your words being lost. Sorry, something has gone wrong and this action can't be finished.