Using multiple channels to engage with your audience is the most effective way to build community. Professionals share precise examples of smart audience engagement -- as well as new systems for monetizing online video.

Many Television show hosts and Web producers are scrambling for techniques to get their audiences interact more straightforwardly with their programs. One extraordinarily satisfactory way of fostering such engagement is by creatively linking interaction over TV and Web, according to Maggie Fox, founder and Chairman , Dundas, Ont.-based SocialMedia Group. The event attracted folks from the advertising, broadcasting, Television production, media-buying and interactive sectors.. Fox claimed the feature was employed extraordinarily effectively in the Michael Jackson funeral in the summertime of 2009. "If you compare the ABC and CBS coverage of the funeral, there had been nothing exclusive about the video stream, because everybody had the it," noted Elmer Sotto, an affiliate of the Facebook Canada team and another panelist. "Yet ABC had seriously larger traffic and spectators than its competitors.". This symbiotic relationship between Television and social media is sparking a couple of cutting edge initiatives, noted Sotto,.