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One day, Bing will essentially make cash.

04 March 2010

Microsoft CEO Steve Ballmer has maintained that one day, the firm's's Google-battling Bing search site will actually earn cash. "Search is going to be an ever-growing share of Microsoft's profits," the gigantic man cried - literally cried - in a wide-ranging query and answer keynote this A. M. at the search-obsessed SMX West meeting in Silicon Valley. And then we are got to get to profits.

If you use Bing search adverts to find and buy certain stuff, Redmond will return a part of the acquisition cost. Asked how successful the Cashback program has been, Ballmer indicated it was not quite as successful as he wants. But he revealed the company will continue the program - and continue to modify it. "I would say that it has worked, but it has not worked incredibly - in the sense that it hasn't utterly modified the commercial structure of the business, for the user or any one else," Ballmer asserted. "I expect we're going to continue Cashback, continue to rethink it, to try and do things around basic Cashback concepts to make it a more vital thing for the merchant as well as the user.". An important part of Microsoft's push for Bing profitability is naturally the Redmond software giant's search deal with Yahoo. , which was latterly accepted by EU regulators. Bing will supply "organic" search results on Yahoo.

By the end of the year, and Microsoft-generated search adverts will possibly follow sometime after. The first purpose of the pact, Ballmer claimed, is to improve the "relevance" of Bing's search advertisements, which are acquired via a "second price" online auction, as they're at Google. "The quality - both from a marketer and a user's experience - of a search website depends heavily on the importance of advertising, and the significance of advertising depends heavily on the density of bids," Ballmer explained. 's volumes and Microsoft's volumes and use that in a way that improves the experience for what we call all-involved parties we think is totally fantastic.".

"We think there's a massive advantage to scale, just in provisions of our capability to get more signals, do more tests, improve importance, all those things.".

Posted by Bridger Gallegos Comments Links to this post

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